AETHER
EMPTINESS
SPIRITUAL MACHINE - EMBRYO
GARY NUMAN - TROIS GYMNOPEDIES
SYNTAX OF VISUAL
[Commercial]
YOUTUBE BRANDCAST 25
GOOGLE TV CES
LEAGUE OF LEGENDS WORLDS
VICTORIA SECRET
2024
BILLBOARD HIP-HOP LIVE
MADEON YOUTUBE 24
YOUTUBE BRANDCAST 24
MADEON YOUTUBE 23
YOUTUBE BRANDCAST 23
TIKTOK IN THE MIX
LA MER
CARTIER TIME: UNLIMITED
GUGGENHEIM X DIOR
TITLE: AETHER
CATEGORIES: Dynamic Typography / Typeface Experiment / Motion
A typography that wander through the liminal sky. Each sits at a threshold—between clarity and distortion, presence and absence. Suspended within a atmospheric field, the work opens a window into a kind of aether: a space where language hovers between materiality and dissolution.
Outside this window, the typography drifts across the screen, holding the stillness of form. Inside, it is enveloped by sky and cloud—a space where reflection unfolds not only in the literal sense, but as a psychological and spatial act. Here, typography becomes more than a vessel for communication; it is a surface for ambiguity, impermanence, and poetic interpretation, inviting a slower, more contemplative mode of seeing.
Outside this window, the typography drifts across the screen, holding the stillness of form. Inside, it is enveloped by sky and cloud—a space where reflection unfolds not only in the literal sense, but as a psychological and spatial act. Here, typography becomes more than a vessel for communication; it is a surface for ambiguity, impermanence, and poetic interpretation, inviting a slower, more contemplative mode of seeing.